Stay Accurate

The numbers in your ad dashboards and your accounting system rarely tell the same story out of the box. Different formats, different currencies, different timing — small gaps that quietly compound into big problems at month-end. We normalize, reconcile, and flag issues automatically, so your records reflect reality.

- Your ad spend and accounting records, always in agreement — across platforms, currencies, and reporting periods, everything is brought into a single consistent view.

- Mismatches and gaps caught automatically, before they become problems — anomalies are surfaced and flagged before anything is pushed, so you're fixing issues early, not during an audit.

- One source of truth across Google, Meta, QuickBooks, Xero, and more — no more switching between dashboards and hoping the numbers line up.

Unified advertising ingestion

Every ad platform speaks its own language. Google structures campaigns one way, Meta another — different metrics, different hierarchies, different date logic. Pulling meaningful data out of multiple platforms usually means juggling multiple exports, multiple formats, and a lot of manual cleanup. We handle all of that behind the scenes, so what arrives in your workflow is already clean, consistent, and ready to use.

* Connect all your ad platforms in one place — Google Ads, Meta, and more, all linked through secure OAuth. No API keys to manage, no manual downloads, no platform-hopping to gather what should already be together.

* Automatic normalization across every source — spend, impressions, conversions, and other key metrics are translated into a single unified format regardless of where they came from. Apples to apples, every time.

* Always fresh, always complete — data is fetched on your schedule or on demand, covering the exact date ranges and accounts you care about. No gaps, no stale numbers sitting in a spreadsheet from last Tuesday.

Save Time

Reconciling ad spend with your books shouldn't take half your week.
Manual exports, copy-pasting between platforms, hunting down discrepancies line by line — it adds up. We automate the entire pipeline, from fetching your data to pushing clean, matched records into your accounting system.

⭐ Connect your tools once, sync automatically — no more manual exports and spreadsheets. Link your ad platforms and accounting tools in minutes and let the system do the heavy lifting on a recurring basis.

⭐ Runs on a schedule, or whenever you need it — set it and forget it, or trigger a sync on demand when you need answers fast.

⭐ Preview before anything changes — every proposed change is laid out clearly before it touches your books. Review in seconds, not hours.

Remain in Control

Automation shouldn't mean handing over the keys. You know your business better than any algorithm does. Every step of the process is transparent and reversible, and nothing happens without your sign-off.

✳️ Nothing is pushed without your approval — every sync ends with a clear proposal for you to review, confirm, or reject before a single record is written.

✳️ Full history of every change — who, what, when — a complete audit trail means you can always trace back to what happened and why, whether it's for your own peace of mind or an external review.

✳️ Your data stays yours — secure OAuth connections, no stored passwords — we connect to your platforms through official, secure OAuth protocols. We never see or store your credentials.

FAQ

Who is this built for?

Small to mid-sized businesses, finance teams, and agencies who run paid advertising and need their ad spend accurately reflected in their books — without doing it by hand.

What platforms do you support?

Currently Google Ads, Meta Ads, QuickBooks, and Xero. More platforms are will be added; if yours isn't on the list yet, get in touch.

Is export to/from files supported?

Not yet but it'll be: JSON, CSV, XLSX.

Do you store my passwords or credentials of ....

...Google, Meta-Facebook, QB and others?

No. At no point do you provide your credentials at our platform. All connections employ OAuth. You authorize access directly through each platform.

What does reconciliation actually mean here?

It means matching your ad spend records against your accounting records and resolving the gaps — different formats, missing entries, timing mismatches, currency differences. The result is a clean, agreed set of numbers across both systems.

Do I have to reconcile both sides? What if I only use it for ads?

You can as there're two modes:
- the "ads/source authoritative" pipeline, which fetches, normalizes, and pushes ad data without touching your accounting system at all.
- and the "reconciliation" mode which fetches the data from both sides first, then normalizes, reconciles and pushes the data.

Does anything get pushed automatically?

Nothing. Every sync ends with a preview — a clear summary of what will change. Nothing is written to your accounting system until you explicitly approve it.

How fresh is the data?

You control that. Syncs can run on a schedule you define, or you can trigger one manually at any time.

Is my data shared with anyone?

No. Your data is fetched from your connected platforms, processed, and pushed back to your systems. It is not sold, shared, or used for any other purpose.

What if something goes wrong?

Every action is logged. You have a full audit trail of every sync, every change, and every push — so anything unexpected can be traced and reversed.

Is there a free trial?

Yes. You can get started without a credit card and explore the full workflow before committing to a plan.

Is there a post-paid plan?

Yes.

What stage is the service at?

As per Q2-Q3 2026 - a beta, early access.

Advertising and accounting reconciliation